What Is A High Risk Advertising Policy?
Traveling is the transport of people from one point to another, typically between two different places. Travel may be done by car, bike, foot, plane, train, bus or other mode, with or without luggage and is one-way or round trip traveling. There are three types of travel: commercial traveling, domestic traveling, and international traveling. Each type of travel has its own set of guidelines and its own set of rules.
Commercial traveling involves the movement of goods from one place to another. This type of traveling is usually done by air, sea, or land. Goods usually transported in commercial ways include fuel for vehicles, manufactured goods, and food. The modes used by travelers include planes, trucks, railroads, buses, subways, and ferries.
Domestic traveling is traveling within a country or state. This type of traveling is not as frequent as commercial traveling, but it is common enough to be counted as a verb. For example, if your mother were to drive you around for the first time, you would probably describe her “driven around.” However, if your mother took you for an early morning walk along the coast, you probably would use the verb “carried.”
International traveling is often characterized by individuals or families leaving their home country for a short period of time. Many people who leave have valid reasons, such as escaping a dangerous environment, marrying someone they don’t know, or going on a vacation. Although some do this for business reasons, most who do this travel for a vacation or to seek pleasure will say that it is a high risk thing.
One of the things that describe high risk traveling is “taking a ride” (abbottage). This is used to describe the act of travelling on someone else’s private vehicle. You may hear this term associated with stag parties when students take a weekend trip to a local pub. However, it describes any traveling involving a vehicle that belongs to someone else. Therefore, “taking a ride” is a verb that describes an act.
The “problem” with this type of definition is that it doesn’t make sense. It’s easy to see why many companies define “high risk” as “an activity that puts people in danger”. If that was the case, it would make sense to also require proof that those who are involved in that activity face a real danger, and the company would have to allow anyone who signs up for that membership to take a ride if they so choose. That is, in fact, how many agencies that define a “risk” for advertising policy definition do business; they ask for proof, and the advertiser can provide that evidence.